Sassa for Summer

“My inspiration for the collection this year was paint, lots of bright colors of paint and abstract paintings, too. Summer is such a bright and cheery season, I just wanted to put the same kind of vibrancy you find on a hot summer day on the collection,” says Gertie Hermanos, resident designer for the Sassa line.

With that being said, you can expect Sassa's latest collection to be juicy and colorful - think aqua, hot pink and coral! This season's hottest hues!

Whatever your level of comfort in exposing your bod, you can take your pick from Sassa's swim wear line: from that modest one-piece or a stylishly prim two-piece tankini, to bikinis and mix & match bikini tops and bottoms - Sassa's got you covered, well ok, partially. Heehee! To really  complete your summer look, Sassa's got board shorts, UV protected rash guards and tank tops as well.

“We've made offering our Summer line in collections that are in colors and cuts that are complimentary to each other, something our customer can count on. This way its easy to get some pieces from one collection, match it with another and just let their creativity make their own fashion statement. Sassa becomes a partner in making you look good in your own signature way,” says Rossana L. Unson, Marketing Manager for the brand.

There's still plenty of summer left, so you just might just want to add more on-trend pieces to your  beach wardrobe. And why not when prices start at Php349.75 for board shorts or a tankini top to Php699.75 to a bikini with boyleg bottom? Now, that's hot!

ABOUT SASSA:

Sassa Activewear is an all Filipino brand that's been known not just for its swim wear but for its active and sports wear, too.

Sassa swimwear comes in sizes from small to extra large with some items available in 2XL sizes. All swimsuits are made of material that will not lose elasticity even when stored for a few months. Fabrics are all chlorine tested so they won't fade when exposed to the sometimes harmful combination of sun and chlorine.

Sassa swim and active wear is available at department stores such as The Landmark Makati & Trinoma; Robinsons Departments Store; SM Hypermarket; Metro Market Market and in many department stores nationwide. 

Check out www.sassa.com.ph or look for Sassa Activewear on Facebook and "like"!

Sassa Salutes Summer 2010

In the Philippines, summer has to be one of the most anticipated seasons of the year. From intensely busy roads and fast paced work life to ice-cold Halo Halo enjoyed on almost every street corner and children slurping ice candy to keep the heat at bay - it seems like the whole country, not just students, decides to relax, sit back and take it easy.

Sassa Activewear salutes this wonderful season by presenting its 2010 Summer collection which was inspired by such scenes as well as sunset beach parties, which are so much a part of everyday life in the months of April and May.

This theme has given the collection a real streamlined and highly fashionable yet fun look while concentrating on bright solid colors. Though prints are still part of Sassa's collection, its the solid colors with subtle print accents that give this particular collection a real “beach” feel.






Sassa Activewear, a pioneer in the local swimwear industry, constantly develops new designs and sets the trend every season.

“This year, we're doing color collections again so that its really easy for our market to just mix and match items: bikini tops, bottoms, tank tops, swimsuits and board shorts are all in color sets. This is so you can buy a few pieces to make several unique outfits. Its not only one outfit for a couple of days in the pool or the beach, but a few different ones so you look great every single day you're out!” designer Gertie Hermanos explains.

Rash guards, which have become a regular part of Sassa's collection, now come with Ultra Violet Protection Factor (UPF) 50+, which means that they give skin excellent protection from the sun's Ultra Violet Rays.




Sassa's current collection comes imprinted with the unique Sassa waves in inconspicuous areas on the swimsuit to remind the wearer of the brand that produces winning swimwear designs all year round.

Sassa swimwear comes in sizes from small to extra large so no matter what the body type is, Sassa has a swimsuit to compliment the shape. The collection is made from 80% Nylon and 20% Spandex. All swimsuits have removable cup pads and are lined with 100% Polyester.

Sassa swim and active wear is available in department stores such as The Landmark Makati & Trinoma; Robinsons Departments Store; SM Hypermarts; Metro Market Market and in many departments stores nationwide. Check out www.sassa.com.ph or search for Sassa Activewear's profiles on both Facebook and Multiply.

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Sassa officially welcomed summer with a runway show featuring the latest collection. Sponsors for the Sassa Salutes Summer 2010 show include: Hawaiian Tropic, a complete skincare line that offers ultimate protection from the sun's harmful rays. Hawaiian Tropic's rich indulgent formulas are infused with an exotic blend of flora and fruit extracts and are dermatologist tested.

Sueño de Espadrilles, importer of authentic Spanish espadrilles, provided footwear for the show. Known for exciting colors, up-to-date looks, perfect insole molds as perfected by hundreds of years of artisan craftsmanship, Sueño de Espadrilles is located on the 4th floor, The Podium, Ortigas Center.

Lay Bare Waxing Salon provided the guests at the show with gift certificates for free bikini waxes. Lay Bare has made waxing very comfortable because they use cold sugar wax. Gone are the days of uncomfortable or even painful waxing as Lay Bare provides a relaxed atmosphere with real beds, soothing interiors, and private waxing cubicles. Lay Bare has more than 11 branches nationwide and more are opening almost every month!

Summer Specials Part II: Sassa Summer Collection

My friends back home in Manila have been complaining about the summer heat, but that is just what I have been wanting so badly these days. It snowed so much yesterday, I was forced to stay at home. I just didn't have the desire to go out of the house and do a quick run to the grocery store! Oh well! So folks back home, you got it good! I am so jealous!!!

What's worse, I've been receiving emails left and right about summer collections and all that, I've got nothing but the sun and sand in my mind. I've been dreaming about the beach, the feel of the warm sun against my skin, drinking fresh fruit shakes under the shade of coconut trees, and of course - my summer outfits, heehee. This weekend in fact, Dear Hubby and I went to Target and Costco and the sight of outdoor furniture and makeshift cabanas reminded me so much of summers back home when I was a kid. Pure nostalgia. Trips to Batangas, idle summer days spent swimming at Tito Bobby's pool in Greenmeadows with Celine and my sisters Trina and Dianne. Boracay weekends with friends and impulsive Thelma and Louise-y drives to Punta Fuego with Xsa during our college days. Oh, and our awesome family vacation in Palawan some time back with my parents, siblings and Dear Hubby...sigh!

Which also reminds me, of how expensive swim suits are back home! My friends and I would always make a frantic dash to Rustans, Nothing But Water, Quiksilver and Stoked just to get a new set or two for an upcoming beach trip. A decent one can easily set a girl back Php5,000 and to think of how much we have been paying for so little fabric, haha!

So imagine my surprise when I saw preview photos of these swim and beach wear sent by Sassa Activewear...






Not bad eh? Best of all, these are unbelievably priced from Php200 to Php700! If you're worried about quality, these have been chlorine tested and will not fade when exposed to the sun and chlorine. Quite a good deal if you ask me. I mean, you can match these with your more expensive pieces and no one will know the better. They've got board shorts, rash guards, bikini tops, bikini bottoms, tankinis and one-piece swimsuits to supplement your beach wardrobe!

Sassa's 2009 Summer Collection was presented last February 17, 2009 at Aquaknox in Makati. All Condition Gear Philippines, Inc. supplied the Crocs footwear worn by the models. Sassa swim and active wear are available in department stores such as The Landmark Makati & Trinoma; Robinsons Department Stores; SM Hypermarts; and Metro Market Market. For a complete listing of store outlets, click here.