Superdry T-shirts

Now here's a graphic shirt I wouldn't mind wearing. I love the old school logo and the Japanese characters found in Superdry tshirts. There's just something cool about them. Very "street".

But lest you think the brand is Japanese, it actually is a UK brand with Japanese roots. Superdry started as a tshirt company out of Cheltenham, and was inspired by a trip  to Tokyo by co-founders James Holder and Julian Dunkerton in 2003. The label fuses design influences from Japanese graphics and vintage Americana, with the values of British tailoring. While they are known for their shirts and hoodies, I remember I first came across the brand via a story on Kate Moss wearing Superdry jeans or something like that.

In the Philippines, SSI opened a Superdry store at Bonifacio High Street Central late last year. Looks like it's time to pay the store a visit.

Pregnancy Style Tip: Men's Shirts (Borrowed from the Boys)

I can't exactly remember where I first heard of Superdry, but it's been in my realm of consciousness for a few years now. I distinctly remember the brand for fusing Japanese and American aesthetics, although it is originally from the UK. 

Anyhoo, I thought of the brand again because I was researching for men's shirts that I can wear while pregnant & nursing. I used to get Dada's hand me downs, but since he cleaned out his closet to make room for new shirts, I can't raid it any more. Besides, he has since transitioned to more tailored shirts and they're just too business-y for my taste now - with french cuffs and stiff collars, and all that jazz.

Now I don't like those Abercrombie type button downs - too rumpled, and Uniqlo Philippines won't be opening until June 2012 (Uniqlo is my #1 source for button down shirts! Love love love, but they don't sell online!) so I am looking for the Superdry variety. Casual, but fitted so it doesn't look like I'm swimming in the shirt. Kinda like these:

So nice no? So ladies, and of course, you gents too, if you're looking for mens designer shirts infusing British tailoring, I think we've got a winner in Superdry! I can so imagine dapper Japanese guys wearing these shirts with denims or khakis and Red Wing boots.

And pregnant ladies pairing these shirts with leggings, boyfriend jeans and flats or oxfords. Pwede!

Superdry also has 43 standalone UK stores, as well as concessions in 48 department stores, including Harrods and Selfridges London. Internationally, Superdry has stores across the USA, Australia, Europe, South America and Asia.

(Photos from Superdry.com & Tommy Ton for GQ)