Floral Fever at SM Fashion Forum

Floral Dresses from London Times, available now at SM Fashion Forum

Get these pretty floral dresses at SM Fashion Forum for you, or better yet for Mom (and then just borrow if you are lucky enough to be the same size!) for Mother's Day!

But why not get something special for you both? Or get a full outfit with the perfect pair of heels, because, when you spend Php10,000 in a single receipt, you get 20% OFF on your purchase! 

This Mother's Day offer starts today, May 10 and ends on May 14, 2012 at all Fashion Forum boutiques at SM Department stores!

Lots of fresh, new arrivals from Maggy London, Adrianna Papell, London Times, Arturo Chiang and Donna Morgan to shop from too! For sure you'll find something perfect for Mom, promise! ;)

What's New This Feb at SM Fashion Forum?

Lots of pretty dresses for work and play!

One of the things I miss about going to work in an office is dressing up. And if I were working, I would so buy my work clothes at Fashion Forum. Rissa just picks these super versatile pieces - take for instance these DVF-ish sheats and mock wrap dresses from Donna Morgan:

Prices aren't bad too! They start at Php 4,975 and never go beyond Php 5,975. Donna Morgan makes the sort of dresses that flatter all figures and suit all shapes and sizes. Check out the Donna Morgan girls in their showroom - they just happened to wear the same dress the same day.

Funny but cute! They don't seem bothered to be wearing the same dress no? Well, I like their dress too! I wouldn't mind joining in, haha!

Now, whether you are looking for dresses for work or for partying in, Max and Cleo may just have the sort of thing you are looking for! Prices range from Php 5,475 for the jersey dresses on the left to Php7,475 for that ombre taffeta number on the right.

In case you didn't know, Max and Cleo is owned by BCBG Max Azria group which includes BCBG, Max Azria, Lola, BCBGeneration and yes, Hervé Léger!

All these dresses are in SM Fashion Forum now, so visit soon! =)

PS - Jeffrey Campbells arriving next month! ;)