Fashion Forum Instagram Contest

Want to win a pair of Jeffrey Campbell sandals or booties?

 Jeffrey Campbell Puffer at the Ladies shoe section of SM Department Store

Or maybe a Maggy London shift dress, or a party dress from David Meister?

 Tita K with a fabulous flapper style dress from Fashion Forum

Well, it's as easy as taking a photo and sharing it on Instagram, just like I did above! Head to your favorite Fashion Forum boutique inside SM Department Store and shoot and snap away at your must have piece. NO PURCHASE REQUIRED!

Here are the details:

This is your chance to get that one thing you've always wanted at Fashion Forum, without having to shell out your precious pesoses! Enjoy! 

Visit Fashion Forum inside the SM Department Store in Megamall, Makati, North EDSA, MOA, Bacolod, Cebu and SM Lanang.

Floral Fever at SM Fashion Forum

Floral Dresses from London Times, available now at SM Fashion Forum

Get these pretty floral dresses at SM Fashion Forum for you, or better yet for Mom (and then just borrow if you are lucky enough to be the same size!) for Mother's Day!

But why not get something special for you both? Or get a full outfit with the perfect pair of heels, because, when you spend Php10,000 in a single receipt, you get 20% OFF on your purchase! 

This Mother's Day offer starts today, May 10 and ends on May 14, 2012 at all Fashion Forum boutiques at SM Department stores!

Lots of fresh, new arrivals from Maggy London, Adrianna Papell, London Times, Arturo Chiang and Donna Morgan to shop from too! For sure you'll find something perfect for Mom, promise! ;)

25 Weeks

With the weather getting so much warmer, it makes sense to wear dresses instead.

This is what I wore to my mom's birthday dinner:

silk printed dress from The Addison Story at SM Fashion Forum, Repetto BB flats, accessories from J.Crew, Kenneth Jay Lane and Fenton/Fallon

This is what I wore to brunch with friends:

Silk dress from See by Chloe, gold sandals from Pour la Victoire, accessories from J.Crew and Fenton/Fallon

Yes silk dresses during the summer. Not as high maintenance as I thought. And they feel so cool and soft against the skin. Then again, silk is a 100% natural fabric that breathes, and feels really fresh during hot summer days.

Refresh & Renew with Fashion Forum & The Spa

When you refresh your wardrobe with the new Spring and Summer arrivals at Fashion Forum Megamall, Makati, Mall of Asia and North EDSA, and spend a minimum of Php8,000 in a single receipt, you get to refresh your spirit too with a FREE 60 minute Deluxe Massage gift certificate from The Spa.

Offer started Easter Sunday, April 8 and will go on until April 30, or when supplies last.

Participating The Spa branches include: Acropolis, The Fort, Trinoma, Alabang and Greenbelt.

Get 20% OFF on Jeffrey Campbell Litas

Who wants Jeffrey Campbell Litas at 20% OFF?  (Ladies, instead of paying Php6k+ for JCs, you get them for Php5k+. No deposit required!)

Simply pre-order now until February 29 from Fashion Forum at SM, and with a little bit of waiting, you'll finally get the pair you want in any of the colors below:

Black Distressed

Grey Distressed

Navy Suede

Tan Suede

Taupe Suede

For sizing, details, and how to order, click on Fashion Forum's Facebook Page HERE!

New Jeffrey Campbells at SM Fashion Forum!

JC Fans, it's a HAPPY SATURDAY! Because there's a new batch of JCs over at SM Fashion Forum Makati, Megamall and Cebu! Here's a rundown:

Elegant stud loafer in black (available only in Makati & Megamall)

Foxy wood in grey: also comes in black and nude (available in Makati, Megamall & Cebu)

Franklin 2 in white (available only in Makati & Megamall)

Lita comes in royal blue and black distressed calf (available in Makati, Megamall & Cebu)

Mariel in tan suede: also comes in black suede (available only in Makati & Megamall)

Sabine in nude (available only in Makati & Megamall)

Sassy in black: also comes in nude and mint (available in Makati, Megamall & Cebu)

With new JCs at Fashion Forum, party season can now officially begin with your yummy new shoes! You'd have to hurry though, due to popular demand, no pre-reservations allowed, but customers can hold it for 24 hours in-store!

Fashion Forum at SM Megamall

Fashion Forum at SM Megamall has been open for a few months now, but the formal launch happened last October 11. I swear, right about now is the time to go, especially now that it's party season and we'll all need something nice to wear that won't break the bank. 

Like I always say here in the blog, Fashion Forum has a great selection of dresses and tops, all the time. Apart from Jeffrey Campbell shoes that is, and you all know about that ;). I have this sleeveless BB Dakota top with a long back that is very "Equipment-esque" and I love how simple yet different it is.

Oh! And there was this pretty shift dress from Max & Cleo that I cannot forget to this day, and I often remember it when I have an occasion to go to and that dress would have been perfect, tsk. Sometimes, you really just have to buy the dress and then wait for the party to happen. 

Before I ramble on, let me share with you some of the dresses you'll find at SM Fashion Forum. If you need a responsible looking shift dress for work, a cocktail dress or a long gown for an important occasion, or just a pretty printed dress to wear to weekend brunches, Fashion Forum's got it all!

Not a print person, but Oooh! I love that dress in the middle!

Again, dress in the middle! I'll totally wear that with tan sandals or nude pumps and a long gold chain

Office appropriate, and yet can totally go from day to night, right?

This one too! Just wear with pumps for day, and strappy sandals by night.

As with these three in shades of grey.

Ok, this is definitely for night! Love the fun layers of scalloped fabric.

This is quite elegant, and wedding guest appropriate

Another fun evening dress with a dramatic flair.

A great mix of pretty dresses right? SM Fashion Forum carries sizes 0 to 16, and prices hover at around Php5000 for a dress. Affordable really, considering you can wear these over and over, because the dresses truly are classic. If you're gasping for time, and need a dress stat, Fashion Forum is simply the way to go!

Fashion Forum's Carissa Chan with Amina Aranaz-Alunan

Daphne Osena-Paez, the host for the day, with Fashion Forum's CarRet Lindayag

(They are both wearing dresses from Fashion Forum)

(Photos taken by Tammy David)

New JC Wishlist!

Honeys, it's time to play assistant buyer again! With new designs and crazier ones out now, it's time to work on a whole new Jeffrey Campbell wishlist! Carissa & I rounded up a couple of styles. Let us know what you like so that there's a better chance that you get the pair you've been dreaming of! ;)

To keep it simple, let's do it like this:

Name:
Style:
Color:
Size:
Contact email or #: so it can be set aside for you if it makes the cut!

Benched in natural: also in black, grey, nude, rosa & tan

Cobra in black

Darian in Taupe: also in black, silver/gold, velvet

El Carmen in black & white polka dot

Elegant stud loafer in black

Foxy wood in grey: also in black, nude & multi glitter

Franklin 2 in white: also in black suede

Hot Stuff in black

Lana in black: also in brown distressed

Lita in Navy Suede

Mariel in tan suede: also in black suede, nude, and snakeskin

Obispo in natural

Sabine in nude

Safety in tan

Sassy in black: also in nude, red and turquoise

Suebee in rosa: also in patent black, nude and yellow

You may also choose to add to Fashion Forum Philippines JC wishlist page on Facebook too!

The Jeffrey Campbell Pre-Sale on AVA + Win a Pair of JCs

The Jeffrey Campbell pre-sale is coming to AVA this July! Don't miss out on new, exclusive styles Manila hasn't seen before! Take note, these styles are NOT yet available at SM Fashion Forum. So you get first dibs on new designs, before they will ever hit the stores (if they will, at all). Isn't that amazing!

If you think this is exciting, yes, there's a free pair waiting to be claimed too! Here's something to get you all giddy:

Now, feast yer eyes on SOME of the styles (because yes, there's MORE) that you can score at the pre-sale:

Skate in Nude (also in Black)

Woven Lita in Brown

Be Well in Red

Salvatore in Gold

There will be a total of 11 new styles to be sold at the pre-sale, I leave the rest for you to discover when you log in to AVA's site on July 8. Quantities are extremely limited, so you can be sure you have something only a few will have ;)

Not yet an AVA member? Register HERE!