SoMoms & Elin

When Martina of Elin asked a couple of us SoMoms to a shoot with Camille King, in their clothes, it was a no brainer. Of course we said yes!

All of us were fans, from back when Martina, Kathleen and Pat started Catalogue63.

Elin is just the kind of brand you can rely on for trusty wardrobe staples - tunics, tops, dresses and such that are not just comfortable and flattering, but are also cut to look great for every kind of figure, whether you are in that pre-natal, pregnant, post-natal, even way past bearing age stage of your life.

Me in Carla, Chesca in Cammy, Michelle in Kiara, Jackie in Amber, Jen in Joelle, Jenny in Ava

Take this Diane dress for instance,

We all loved how well it fit each one of us, and made us look like donyas, for just Php995!

I think the secret to Elin is that they understand what real women want to wear. They take into consideration the body issues that we have, real or imagined. But most important of all, they are made to complement our lifestyles. Just check out their new line of nursing tops and dresses for breastfeeding moms to see what I mean. 

Elin is not about us adjusting to how we act or walk because of a dress they deem we should be wearing. Yes, I am talking to you Herve Leger.

Elin is about being in a dress that allows us to just throw it on as we go about our daily tasks, and yet making us look stylish while we're at it.

Discover and shop Elin at Elin.ph

Meet Elin

When Martina Pangilinan of Catalogue63 invited me to the launch of their new clothing line Elin, she sent along a photo of this dress and I couldn't say no. Well, that and of course because it has been over a year since I last saw her, way back when we were still living in Singapore and I thought it would be nice to see Martina here finally.

Along with Marielle of CraftMNL, Martina and her business partner and friend from grade school, Kathleen King (Pat Pastelero, the third of the Catalogue63 triumvirate was in South Africa) had prepared a fun crafty afternoon for us, where we made bracelets out of scrap fabric...

 

...and badass shredded shirts perfect for moshing in the mosh pit (uso pa ba yan kids?) or worn as a cover-up over a bikini.  

Martina and Kathleen shared with us that just like And Apparel, the current in-house brand of Catalogue 63, Elin also is about comfort and ease, but it has evolved to become more polished and extensive, and includes dressier pieces, basic tees and maternity wear.

“We named our new brand Elin because we wanted a woman’s name that was simple and straightforward,” said Martina. “We also think Elin is a feminine name that’s not too girly, just like our clothes. Our hope is that our customers who love And Apparel will love Elin even more.”

Judging from these pieces seen on their lookbook, Elin is easy to love.

I wore my Elin t-shirt above the other day (excuse the boots, I had just come from the stables. Joke!) and it was just the comfiest thing! The fabric was so soft and cool to the skin, it has uniform potential written all over it.

Catalogue 63 is the brainchild of three childhood friends, Martina Pangilinan, Pat Pastelero and Kathleen King who go way back since their grade school days. Their love for clothes and their desire to bring together the best of Filipino labels and provide an online shopping platform for these brands prompted them to put up Catalogue63. And Apparel and Elin are their own brands borne out of their need for stylish basics, made from quality fabrics.

Elin is exclusively available on www.elin.ph and www.catalogue63.com